DELIVERING
HAPPINESS

BRAND ACTIVATION

Desert Chill’s Brand Activations offer clients the opportunity to custom wrap and activate our fleet of ice cream trucks, carts and kiosks. The ice cream van is synonymous with the happiness of childhood, and our Brand Activations offer companies the ability to tap into those sentiments in a unique and inherently fun way.

  • Activate in residential communities – make use of Desert Chill’s home delivery network and relationships with community management.
  • Promote your brand to the next generation by capitalising on Desert Chill’s partnerships with more than 300 schools across the UAE.
  • Unique form of guerrilla advertising - the branded truck can be used as a mobile billboard and driven around high footfall areas
  • Quirky and innovative way to captivate your target audience – who doesn’t love ice cream?
  • Custom branded ice cream options available for a comprehensive branding experience
  • Mobile carts and kiosks offer a more intimate approach, enabling indoor service while maintaining the benefits of custom branding. Ideal for hot summers

Our eye-catching soft truck is the perfect centre-piece for brand activations. Wrap the vehicle in your own branding and use it as the ultimate mobile billboard. Pitch up at a UAE hotspot and distribute custom branded ice cream to the public, using the natural attraction of an ice cream truck to build brand awareness. A marketers dream!

Activation Concept 1 –
Dubai Parks & Resorts

  • Van branded and used across Dubai, Abu Dhabi and Al Ain
  • Activated in residential communities, targeting families and distributing fliers.
  • Visited large office areas and activated during lunch breaks Dnata and Emirates headquarters.
  • 2 week activation, incorporating mix of residential and offices locations.
  • Social media campaign designed to generate orders direct to the truck, demonstrated below

Activation Concept 2 –
Marriott Global Client Appreciation Week

  • 3 day activation for client appreciation
  • Van taken to offices of key accounts
  • Marriott sales team on site, using the experience to network and grow business with clients
  • Clean, clear-cut corporate branding.
  • Marriott staff inside the van serving their clients.

Activation Concept 3 –
Global Village Season Opening

  • One month activation
  • Custom truck used to activate in schools across the UAE
  • Free ice cream accompanied with dancing performance from Global Village team
  • Free entry tickets given out
  • 24,000 custom branded Global Village cups produced. Mixed flavours.
  • Van also placed inside parks and at large public events

It’s good to talk, and we are great listeners

If you have any queries or suggestions please submit a ticket below

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